Published on January 25th, 2014 | by Ben Small0
Two Fingers Brewing Co helping to fight prostate cancer
The brewery was established back in 2012, and it has taken nearly two years for the plans to come to fruition and the first beer entitled Aurelio, which means ‘golden’ in Latin, to launch.
Combining their passion for drinking craft beer and their expertise when it comes to marketing, Two Fingers Brewing Co is definitely a slick outfit, but it is all for the benefit of men’s health.
Sussex craft brewery Hepworth & Co did the hard work and helped concoct the beer – a clean and crisp 4.8 per cent ABV golden ale. It is made using only British ingredients and boasts an interesting flavour with plenty of citrus notes, as well a complex aroma.
“We’re giving men a beer they can be proud of. Aurelio is a top quality, great tasting brew that makes it a pleasure to join the fight against the most common male cancer. This is one small sip for man, one giant gulp for mankind,” said Matt Sadler, co-founder of the brewery and planning director at Karmarama, the agency where the seven friends met.
Interestingly, Hepworth are brewing and bottling the beer at cost, but they are not the only company helping out through the supply chain. The storage and distribution is being taken care of by Marston’s, the labels are from Chesapeake, off-trade sales by Cube Business Services and EDI support has come from GXS. All of these companies are providing their services at near or below cost, all for the benefit of the charity.
The beer is on sale exclusively in Tesco at £1.89 a bottle, and at least 10p from every sale will be donated to Prostate Cancer UK.
“Prostate Cancer UK is about engaging with men of all backgrounds and interests, using a range of new channels. It’s about creating a movement for men’s health and uniting men against prostate cancer,” said Mark Bishop, director of fundraising at Prostate Cancer UK.
He continued to explain that it is the support of organisations including Two Fingers Brewing Co that allows the charity to continue to reach out to men in the UK.
Chiara Nesbitt, beer buyer at Tesco, added that the Aurelio is a “fine addition” to the variety of golden ales in the UK, a style that is often a gateway for lager drinkers looking to get into ale.